• Relaunch of the group website www.gabriel-chemie.com
• Part of the Gabriel-Chemie brand repositioning
• Interactive customer portal with exclusive downloads

The website of Gabriel-Chemie www.gabriel-chemie.com is now online with a new concept and a modern look. The relaunch of the website is part of the brand repositioning, which also involved an update of the entire corporate design. The new website design will result in the new brand presence also being consistently implemented online.

Under the claim “Bringing Life to Plastics”, the company is enhancing its brand presence and summing up what Gabriel-Chemie stands for. Communications focus on the interests and needs of customers. This is also reflected in the newly designed website which is now much more user-friendly and provides space for current topics and valuable content. Gabriel-Chemie has also worked fundamentally on the visual character: large graphic elements and a modern page design provide a special user experience.

“Our new look is modern, a little playful and yet still professional,” explains Maria Aschbacher, Online Manager at Gabriel-Chemie. “The design features bold colours, but is also very clear, ensuring the focus is on the essentials. We were particularly concerned about making our broad product portfolio clear and informative, especially in the product section. We let our employees have their say in the career section. We show you the people responsible for the success of Gabriel-Chemie.”

The newsroom and the download centre emphasise the service focus of the website. Upcoming events, the latest press releases and a selection of the Gabriel-Chemie social media channels are presented in the newsroom. Product folders, certificates and technical data sheets are available in the download centre. The website’s “responsive design” allows it to be used on all mobile devices